Print styles & Techniques


When you want a solid, bright print, this is the way to go. To achieve full opacity, we’ll print two coats of ink [sometimes three] to get the ink’s true color. Remember—the more layers of ink we print, the thicker it will feel on your shirt. Some shirt fabrics hold ink better than others, and some shirts will still look a little transparent no matter how many layers we print.


Need a little more depth in your design without using an extra ink color? Using a halftone technique, we can print ink in dots of varying concentration to create the illusion of shade. This is best suited for photo prints or a color fade. Please keep in mind that the finer the halftone, the closer together those dots will be and the more likely the printing process might fill in some of that smaller detail.


Want some serious shine? We can apply gold or silver foil to your shirt by printing your design with an eco-friendly adhesive, then heat-pressing a layer of metallic foil to the adhesive. The foil sticks to the glue and voila! Your design is now made of solid metal. It’s recommended that the shirt be turned inside out for any wash to ensure a long-lasting foil print.


The true vintage look. One layer of ink gets an immediate worn-in look with a super soft feel. Like one coat of paint on a wall, a single coat of ink on a shirt will have some transparency— whichever shirt color you go with will affect the overall look of the print.


We pride ourselves in the softness of our ink on a shirt, but if that’s still not soft enough for you, we have a discharge option. Discharge is a clear ink with an activator that bleaches the shirt fabric to its natural color, which is usually an off-white. For light colors on dark shirts, this helps achieve a visible print with an untraceable touch. We can also print an ink on top of a discharge under base for a vibrant print without that thickness that comes from 2 or 3 coats of ink. Discharge works best on 100% cotton garments and has mixed results on other fabric blends so let us know if you’d like to use discharge inks and we will advise you about it’s effectiveness on your particular project.


Our water-based ink collection includes a few metallic inks—gold, silver, and bronze. These inks have a distinct shine and sit a little thicker on a shirt. We use special low-mesh screens to print this ink, which makes finer details difficult to print.


Want to beat your design up? We can help! With a variety of textures in our arsenal, we can make your design look like it’s seen some years. Combined with a single pass of ink, your shirts will look mean, old school, vintage, and cool.


While we can print in flat colors to a maximum of 6 total colors, sometimes that isn’t enough for your design. Using a four-color process of cyan, magenta, yellow, and black, we can combine little dots of these colors to create a wider color spectrum and an overall more vivid image. Please note that not every image will work well with this process, and a design fee will be necessary for any design that is not already layered in CMYK format.


Plastic based ink, sits on top of the shirt and provides vibrant colors but also a thick heavy feel. Prone to cracking over time and not environmentally friendly due to the harsh chemicals required to clean up. Not Holland Printhouse recommended, but if you insist.

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120 West Main Street

Endicott, NY 13760

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© 2018 by Holland Print House, 120 West Main Street, Endicott, NY 13760